CONTENT MANAGEMENT SYSTEM
Web Site design is very complex in the content that has to evolve and sync with the overall communication objective. Companies have a constant need to communicate with different user groups at different times and at different levels. Creating WEB content for this dynamic environment is a challenge and outsourcing such an initiative is time consuming, expensive and most often does not yield the desired results. The solution for such a problem is found in designing the website using CMS.
So if you are an enterprise that needs to have a constantly changing website as is the nature with several companies whose product mix is evolving or seasonal or dynamic, then creating a Content Management frame work helps you index all material and make them available as needed without having to seek external help time and again saving you precious time and money.
If you are familiar with any of these situations,
1. Having outdated or not relevant content on the website.
2. Have a lot of information on your site but you may have felt the difficulty in guiding your client to the relevant section of your site.
3. A lot of different stake holders may be involved in content creation and upload, so there is no control.
4. Conversely, just the dependence on technical staff to upload data may make the exercise redundant.
Then you may want to seek immediate help from METMOX. METMOX’s team of experts will help you design the right framework based on your needs and train your employees as to how to update and maintain the system. The return on investment would be tangible and immediate.
METMOX provides solutions for WEB Designing based on CMS. The features of this solution are:
- Rapid development of dynamic or static websites within very short period of time.
- Complete website management is done through online without the need for in-house technical prowess.
- Website will have most common internet features. (e.g. Content publishing, User creation, Website access on user authentication, user forums, bulletin boards, Galleries, News etc.,)
- Option to add/remove the required components for a given website.
- Facility to localize the website into the required languages.
- Easy to change the complete website look & feel by simply changing the site skin by uploading and applying one template file. No technical knowledge is required to do this.
- Static pages can be added/removed through online by an Administrator account.
- Administrator of the site can uploads directly from their computers. Uploaded files are instantly available for use on the site
- Administrators can define and assign roles for different user groups such as registered users, subscribers, content providers, affiliates, and media. They can then grant access and editing rights for each group. These rights can be assigned to the entire site, a single page, or even to an individual module on a specific page. Individual users may belong to more than one group. Administrators can also establish separate password-protected areas to control access.
- Site log allows administrators to track users and visitors by generating reports including detailed site log, page popularity, page views by day, page views by days of week, page views by hour, page views by month, user frequency, user registration by country, and user registration by date.
- Administrators can store contact information, advertising materials (banners, button ads), and statistical data on site vendors and affiliates. This tool also manages start and end dates for ad campaigns, tracks impressions, and calculates cost per impression (CPM).
- Administrators can compose and send bulk email messages to specific users or groups.
- Administrators can easily publish newsletters to a targeted group of users. Newsletters are created and sent as HTML documents.
- Easy Installation & hosting.
- We can also customize the client website which is build on this CMS framework, so that new features can be added with a quick development by using the current framework
- Newly added components installation & configuration is also an easy process.
- CMS framework which we are using is an open source framework.
Let us look at the benefits that accrue from this system from the perspective of each different user group.
The Marketing Team:
The Marketing team needs to be able to provide content on the website in a dynamic fashion for each target market, each demographic with current and relevant information. This information may have to be changed dynamically based on the calendar of events and also may require collateral to be presented in various different forms. However the Marketing team needs to have control on the Visual Communication to make sure it is consistent with the brand values. Towards this objective, the CMS System provides:
· A consistent design and layout in accordance with the corporate communication protocols using a flexible template architecture
· A repository of targeted collaterals neatly catalogued targeted at different user groups with defined levels of communication
· Ability to create individual home sites for various events within the website
· Broadcast news, marketing material, event information and white papers
· Archive and reuse material
· Upload and manage images and multimedia content.
· Assign controlled rights
· Integrate with other systems like sales management, training management and intranet
The Development Team:
The development team need to be able to provide
· A dependable and stable architecture which is reusable with the use of minimum time.
· The system must be flexible and scalable
· Easy tools for development that are fast and consistent
· Easy integration with other systems
· Archiving and retrieval
· Indexing and cataloguing
· A preconfigured architecture that snaps pieces of information into place
· Automatic conversion to HTML
· Dynamic search capability
· Ability to change content on demand.
The Administrative Team:
The Admin group will be relieved to have a CMS based system as they will see
· Higher control in being able to assign user rights at different levels
· Tighter security and access monitoring by user authentication
· Content linked to database
· Flexible and dynamic workflow
· Better integration with NT domain security